Account-Based Marketing Specialist
Location: Exeter, Hybrid (Office location flexible)
Contract: Full-time or Part-time (Permanent)
Salary: Competitive, based on experience
Are you a strategic marketer with a passion for content and a sharp focus on lead generation? We’re looking for a dynamic Account-Based Marketing (ABM) Specialist to lead targeted campaigns, create high-impact content, and drive high-quality leads through the funnel. This is an exciting opportunity to take ownership of impactful marketing initiatives within a collaborative, fast-paced environment.
Key Responsibilities
- Plan and execute highly targeted ABM campaigns focused on key sectors, businesses, and decision-makers.
- Create thought leadership content, including white papers and industry insights, to drive brand awareness and engagement.
- Build and manage strategic marketing funnels that deliver qualified leads to the sales team.
- Identify and engage prospects on LinkedIn and other relevant platforms.
- Leverage multi-channel tactics, such as email campaigns, webinars, and virtual events, to nurture and convert leads.
- Collaborate closely with sales to align marketing strategies and ensure seamless handover of leads.
- Proactively identify opportunities and take ownership of projects from concept to execution with minimal supervision.
What We’re Looking For
- Proven experience in ABM or a closely related marketing role.
- A content-driven marketer who understands the power of storytelling in the sales funnel.
- Strong alignment with sales processes and lead nurturing strategies.
- Strategic thinker with the ability to execute efficiently and effectively.
- Self-starter who thrives in autonomous environments and enjoys problem-solving.
- Experience using marketing automation and CRM tools (e.g., HubSpot, Marketo, Salesforce).
- Excellent communication skills and a collaborative, team-focused approach.
Perks & Benefits
- 25 days holiday (rising to 30 with service) plus bank holidays
- Flexible hybrid working model
- Ongoing training and professional development
- Cycle to work scheme
- A collaborative culture where initiative and innovation are encouraged
If you're a content-savvy marketer who loves strategy, autonomy, and measurable impact — this is your next big opportunity.
Ready to take your marketing career to the next level? Apply now to be part of something exceptional.