Senior Marketing & Communications Manager
Location: Plymouth
Contract: Full-time, Permanent
Salary: £55,000 per annum
About Our Client
We are proud to be exclusively recruiting on behalf of Go South West, part of the Go-Ahead Group, one of the UK’s leading public transport providers. Through their well-established brands Plymouth Citybus, Go Cornwall Bus and Dartline Coaches, Go South West connects millions of people across Devon and Cornwall every month.
Our client is passionate about delivering safe, reliable and sustainable transport that keeps communities moving. With significant investment underway in cleaner fleets, smarter technology and an elevated customer experience, this is an exciting opportunity to join them during a period of growth and a transformative time.
The Role
Our client is seeking an experienced and creative Senior Marketing & Communications Manager to lead their marketing activity across the South West.
In this position, you will shape how customers, communities and partners experience their brands, driving passenger growth, building engagement and telling the story of their impact.
Reporting directly to the Commercial Director, you will lead a talented local team to deliver inspiring, insight-driven campaigns that support their services and sustainability ambitions. You will also represent Go South West within the wider Go-Ahead Group, ensuring national campaigns resonate effectively in the local market.
Key Responsibilities
- Develop and deliver marketing strategies that increase passenger numbers and strengthen brand visibility across the region.
- Lead multichannel campaigns for new routes, value ticketing, sustainability projects and community initiatives.
- Oversee digital marketing, website content and social media to enhance engagement and customer communication.
- Manage the marketing budget to ensure activities are focused, effective and measurable.
- Collaborate with local authorities, schools, colleges and businesses to champion sustainable travel.
- Lead press and media activity in partnership with the Go-Ahead Group communications team.
- Oversee internal communications and help ensure company values are embedded across all teams and depots.
About You
Our client is looking for a strategic, hands-on marketer who can confidently lead campaigns from concept to delivery.
You will bring:
- 7+ years’ experience in marketing, including 3+ in a leadership or management role.
- A track record of delivering integrated, results-driven campaigns.
- Experience within transport, travel or another customer-focused service sector.
- Strong digital marketing, communication and people leadership skills.
- A genuine passion for sustainability, local communities and improving customer experiences.
- Degree-level qualification in Marketing or a related discipline (or equivalent).
- CIM or similar professional accreditation (desirable).
What Our Client Offers
- £55,000 pa (based on 37 hours per week)
- A supportive, collaborative working environment
- Pension and healthcare benefits
- Free travel on Go South West services
- Professional development opportunities
- Cycle to work scheme
- Retail discounts
- Enhanced maternity, paternity and adoption pay
- Free flu jabs, eye tests and health checks
- Employee impact awards
- The opportunity to play a key role in shaping public transport across the South West
Why Join Go South West?
This role offers the chance to help make sustainable public transport the preferred choice across the region.
Go South West is an inclusive employer that values diversity and welcomes applicants from all backgrounds. Their teams reflect the communities they serve — and they believe that diverse perspectives make them a stronger, more creative organisation.
If you’re an ambitious and purpose-led marketer ready to lead with creativity, strategy and impact, we’d love to hear from you.
Please note: candidates must live within a commutable distance.